New Twitter users who joined because of the Instagram block were initially apolitical (80% Chinese-language preference vs. 39% for existing Chinese Twitter users; ~80% of first follows were entertainment/sports accounts) but within two days their rate of political discussion about Hong Kong converged with that of established users. This confirms the gateway effect operates without pre-existing political motivation and without a Streisand-style backlash.
From 2018-hobbs-sudden — How Sudden Censorship Can Increase Access to Information
· 4. Politicization
· 2018
· American Political Science Review
Implications
Circumvention tools need not rely on politically motivated users for growth; entertainment-driven adoption can scale the user base, with political engagement emerging organically post-onboarding.
Governments seeking to limit gateway effects should avoid sudden, blunt censorship of high-habit services — graduated or announced blocks give users time to find substitutes without acquiring general-purpose evasion tools.