Blocked Chinese-language Wikipedia pages received approximately 160,000 more views on September 29, 2014 (the day Instagram was blocked) than in the preceding week, covering politically sensitive topics — Tiananmen Square, mainland leaders, and the PRC blocked-sites list — that long-term VPN users would not be browsing for the first time. By November 1, Chinese-language Twitter accounts had accumulated 33,750 more followers than pre-block trend projections.
From 2018-hobbs-sudden — How Sudden Censorship Can Increase Access to Information
· 4. Politicization / Figure 4 / Figure 5
· 2018
· American Political Science Review
Implications
Circumvention tools that surface high-quality, previously inaccessible information (curated blocked-Wikipedia articles, blocked news feeds) during onboarding can accelerate the politicization and retention of gateway-effect users.
The 33,750 excess follower accumulation and Wikipedia spike confirm that usage of newly unblocked content is durable, not a one-day curiosity — retention infrastructure should be designed for sustained new-user cohorts, not just acquisition.