Peer-to-peer knowledge spillovers were statistically significant but small: a student who actively browsed foreign news and learned of a sensitive event made her dormitory roommate 12.7 percentage points more likely to answer a quiz on that event correctly. Model calibration showed this transmission rate is insufficient to propagate knowledge to the broader student population given the low share of initially informed students.
From 2019-chen-impact — The Impact of Media Censorship: 1984 or Brave New World?
· §IV.B
· 2019
· American Economic Review
Implications
Viral spread of censored information through social networks is too weak to be relied upon as a substitute for direct tool access; circumvention distribution must reach end users directly rather than counting on organic peer diffusion.
Social-sharing features within circumvention tools (e.g., sharing censored articles to encrypted group chats) could amplify the otherwise-modest transmission rate, but designers should not assume organic spillover will scale adoption.