Modest financial incentives (US$2.50 per quiz requiring a visit to the NYT Chinese edition) produced a persistent increase in foreign-news browsing: after the 4-month encouragement ended, Group-AE students spent 3.4 min/week more on top foreign news sites than access-only peers (6.7 min/week among active users). By the experiment's end, 23% of newly exposed students paid US$4.50/month to continue uncensored access out of pocket.
From 2019-chen-impact — The Impact of Media Censorship: 1984 or Brave New World?
· §III.B–C, §II.B
· 2019
· American Economic Review
Implications
A bootstrapping phase—brief, low-cost exposure to high-quality censored content—can permanently shift user demand; circumvention products should include an initial 'discovery' experience rather than presenting a blank browser.
Willingness-to-pay is not static: users who experience value will convert to paid tiers, so free trials tied to curated content are a viable retention strategy.