ADVENTION provides up to 47% improvement in average page load time (PLT) compared to Tor, because ad requests — which are often on the critical rendering path — are served over the direct channel rather than through the relay. The exact improvement depends on webpage structure and bottleneck resources.

Ad server domains are structurally immune to censor blocking due to collateral-damage risk: Google DoubleClick is embedded in 1,843,854 publisher sites and PubMatic in 215,046, making IP-blocking of these domains prohibitively costly for any censor. Measurements of Alexa top-10K confirm the top 20 ad servers handle more than 75.6% of all ad requests.

§4.2, §4.3 deployment

82.2% of ad requests from Alexa top-500 websites are sent over HTTPS (Table 2), encrypting the HTTP Referer field. This prevents censors from correlating a user's direct-path ad request back to a censored publisher domain in the vast majority of cases; only the remaining 17.8% of HTTP ad requests are vulnerable to Referer-based traffic analysis.

§4.3, Table 2 evaluation

Relay-based circumvention severely degrades ad relevance: across Alexa top-500 uncensored sites, the overlap between ad sets fetched via Tor and the direct-path ground truth averaged only 28%, with near-zero overlap for sites serving geo-targeted ads. For blocked sites, only ~16% of ads shown via Tor were in the user's language.

§3.2, Table 3 evaluation

ADVENTION's split-path design — fetching publisher content via relay and ad requests via the direct path — raises average ad-set overlap from 28% (Tor) to 70%; combining ADVENTION with Intelligent Relay Selection (language-matched relay) further increases average overlap to ~80%. For blocked sites, ADVENTION with IRS raised ad relevance from ~16% to 100%.

§5.1, §5.3, §5.4 evaluation