FINDING · DEPLOYMENT

Ad server domains are structurally immune to censor blocking due to collateral-damage risk: Google DoubleClick is embedded in 1,843,854 publisher sites and PubMatic in 215,046, making IP-blocking of these domains prohibitively costly for any censor. Measurements of Alexa top-10K confirm the top 20 ad servers handle more than 75.6% of all ad requests.

From 2017-javaid-onlineOnline Advertising under Internet Censorship · §4.2, §4.3 · 2017 · Hot Topics in Networks

Implications

Tags

censors
generic
techniques
ip-blocking
defenses
tunneling

Extracted by claude-sonnet-4-6 — review before relying.