ADVENTION's split-path design — fetching publisher content via relay and ad requests via the direct path — raises average ad-set overlap from 28% (Tor) to 70%; combining ADVENTION with Intelligent Relay Selection (language-matched relay) further increases average overlap to ~80%. For blocked sites, ADVENTION with IRS raised ad relevance from ~16% to 100%.
From 2017-javaid-online — Online Advertising under Internet Censorship
· §5.1, §5.3, §5.4
· 2017
· Hot Topics in Networks
Implications
A browser-extension PAC file is sufficient to implement split-path routing without modifying the underlying transport — publishers continue to see the relay IP while ad servers see the real client IP, requiring no changes to existing circumvention infrastructure.
Language-matched relay selection (IRS) recovers contextual ad relevance at the cost of a smaller anonymity set; tool designers should expose this as an opt-in trade-off rather than a default.